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kia PASAR

kia PASAR

kia PASAR

kia PASAR is an app designed to help young adults navigate wet markets in Singapore effortlessly. The name 'kia' in Hokkien conveys both 'fear' and 'let's go,' reflecting the app's mission to turn apprehension into confidence. By equipping users with essential dialect knowledge, kia PASAR enhances communication with vendors, making the wet market experience more accessible and enjoyable.

Timeline

Jan 2024 - May 2024

Role

U/UX Designer

Responsibilities

UX Research, Product Design, Branding, Interaction Design

01

Problem
Statement

Problem
Statement

Young adults deter from visiting wet markets due to the intimidation from interactions with vendors and the unfamiliar environment, thus posing a risk to the preservation of these sensory hubs.

02

Opportunity
Statement

Opportunity
Statement

How might we aid young adults to navigate the wet market confidently by reducing their intimidation through the integration of technology?

03

Solution

Solution

An app that consist of three stages: Learn, Interact & Transact, Engage.

LEARN

Feature commonly-used wet market lingos to aid users in communicating with the vendors effectively. Users can choose their preferred wet market to visit by uploading recipes onto the app or by browsing stall reviews.

INTERACT
&
TRANSACT

If users encounter unfamiliar phrases during their visit, they can get instant translation of various dialects using the app. It also allows users to review their order, and pay either via cash or PayNow. This streamlined process enhances transactions for both vendor and users, freeing time for interactions and a better experience overall.

ENGAGE

Users can view their order history and write reviews to earn points which can be redeemed at Jiak Anything (Pick N Cook service). By leaving reviews they would help others make more informed decisions when shopping at the wet market.

04

Design Research

Design Research

This study used a primary research method to collect data on the grocery shopping habits of younger generations and their impact on wet markets in Singapore. Surveys were conducted to obtain this data, and insights into market dynamics were gathered through site visits to wet markets across various neighbourhoods in Singapore and interviews with vendors.

Research Booklet

Survey #1

Young adults grocery shopping habits

Our data shows that convenience was the most important factor that influences shoppers’ and non-shoppers’ shopping decisions.

For people who shops, they would value the quality of product over the environment.

Survey #2

YOUNG ADULTS' PERCEPTION ON WET MARKETS IN SINGAPORE

We surveyed young adults about why they rarely or never visit wet markets. Responses indicated concerns about the unsanitary environment, the convenience of supermarkets, operating hours, infrequent cooking habits, and language barriers.

Research Questions & Responses

01

How often do you visit wet markets for grocery shopping? 

02

If you rarely or never visit wet markets, what is the primary reason?

03

How do you perceive wet markets?

Intimidation from language barrier and hostile vendors

Unsanitary environment

Not convenient due to early operating hours

Infrequent cooking

Prefers NTUC as it is cleaner

Unfamiliar with the names in chinese or dialects

Interview

WITH WET MARKET VENDORS

The customer keyed in the amount but didn’t press 'confirm'. There wasn’t anything that showed that the payment was successful. 

I chased him down and asked him if he paid me and he said sorry he doesn’t remember. The uncle over there got cheated too.

Concerns

01

Digital Literacy

02

Incomplete Transactions

03

Customer Fraud

Persona

Jane tan
28 years old
RECENTLY BTO WITH HUSBAND

Habits & behaviour

Enjoys cooking healthy meals

Usually grocery shops in supermarkets

Adventurous & spontaneous

Tech savvy

PAIN POINTS

Supermarket ingredients come in large, pre-packaged portions, often expiring before use.

Hesitant to visit wet markets due to poor dialect skills.

Intimidated by unfamiliar wet market culture, terminology, and bargaining practices.

Needs & goals

Able to buy groceries in smaller portions.

Navigate the wet market confidently despite limited dialect skills.

Receive guidance on wet market culture and practices for a more comfortable shopping experience.

  • Survey #1

    Young adults grocery shopping habits

    Our data shows that convenience was the most important factor that influences shoppers’ and non-shoppers’ shopping decisions.

    For people who shops, they would value the quality of product over the environment.

  • Survey #2

    YOUNG ADULTS' PERCEPTION ON WET MARKETS IN SINGAPORE

    We surveyed young adults about why they rarely or never visit wet markets. Responses indicated concerns about the unsanitary environment, the convenience of supermarkets, operating hours, infrequent cooking habits, and language barriers.

    Research Questions & Responses

    01

    How often do you visit wet markets for grocery shopping? 

    02

    If you rarely or never visit wet markets, what is the primary reason?

    03

    How do you perceive wet markets?

    Intimidation from language barrier and hostile vendors

    Unsanitary environment

    Not convenient due to early operating hours

    Infrequent cooking

    Prefers NTUC as it is cleaner

    Unfamiliar with the names in chinese or dialects

  • Interview

    WITH WET MARKET VENDORS

    The customer keyed in the amount but didn’t press 'confirm'. There wasn’t anything that showed that the payment was successful. 

    I chased him down and asked him if he paid me and he said sorry he doesn’t remember. The uncle over there got cheated too.

    Concerns

    01

    Digital Literacy

    02

    Incomplete Transactions

    03

    Customer Fraud

  • Persona

    Jane tan
    28 years old
    RECENTLY BTO WITH HUSBAND

    Habits & behaviour

    Enjoys cooking healthy meals

    Usually grocery shops in supermarkets

    Adventurous & spontaneous

    Tech savvy

    PAIN POINTS

    Supermarket ingredients come in large, pre-packaged portions, often expiring before use.

    Hesitant to visit wet markets due to poor dialect skills.

    Intimidated by unfamiliar wet market culture, terminology, and bargaining practices.

    Needs & goals

    Able to buy groceries in smaller portions.

    Navigate the wet market confidently despite limited dialect skills.

    Receive guidance on wet market culture and practices for a more comfortable shopping experience.

05

Key Insights

Key Insights

We observed the diverse characteristics of wet markets across different locations through site visits. However, one thing that remains constant is the importance of human interaction during transactions.

These key insights provided an opportunity to revitalise wet markets by making them more appealing and accessible to young adults while preserving their cultural significance.

06

Low-Fidelity Prototype

Low-Fidelity Prototype

07

Final Design

Final Design

LEARN STAGE

View Prototype

INTERACT & TRANSACT STAGE

View Prototype

ENGAGE STAGE

View Prototype

VENDOR'S UI

I'm OPEN TO NEW OPPORTUNITIES

Get in Touch

KRSNDR

©

Portfolio

2024

LinkedIn

Email

I'm OPEN TO NEW OPPORTUNITIES

Get in Touch

©

Portfolio

2024

LinkedIn

Email

I'm OPEN TO NEW OPPORTUNITIES

Get in Touch

KRSNDR

©

Portfolio

2024

LinkedIn

Email